Work / Marketplace · 2D case video
Botrebaanimated case for an awards entry
- The task
- Botreba is a marketplace for surplus materials, rebranded from its old name Komora. Factories use it to sell leftovers instead of throwing them away. The rebrand was entered in an advertising festival, in the Art Direction category, and needed a video case about it in English.
- What we made
- A 2D case that mixes live footage from workshops with animated brand graphics. The Botreba logo builds itself from colored fragments, and the old name turns into the new one. Three tiles show the traffic light idea of the identity: green for new, yellow for minor defects, red for upcycling only. We made the illustrations, the animation and the English voice-over, in a full version and a short one.
- The result
- Both versions were delivered. The team first came to us for the Botreba marketplace explainer, then came back for this case.
