Work / Agencies, marketplace · 2D case video
Botrebaanimated case for an awards entry
- The task
- Idealers, a creative agency, rebranded a marketplace for surplus materials. The old name was Komora, the new one is Botreba. Factories use it to sell leftovers instead of throwing them away. The agency entered this rebrand in an advertising festival, in the Art Direction category, and needed a video case about it in English.
- What we made
- A 2D case that mixes live footage from workshops with animated brand graphics. The Botreba logo builds itself from colored fragments, and the old name turns into the new one. Three tiles show the traffic light idea of the identity: green for new, yellow for minor defects, red for upcycling only. We made the illustrations, the animation and the English voice-over, in a full version and a short one.
- The result
- Both versions were delivered. Idealers first came to us for the Botreba marketplace explainer, then came back for this case.
