Work / Healthcare, medical laboratories · Holiday reel
Dilaillustrated Easter reel
- The task
- Dila is a network of medical laboratories in Ukraine. For Easter they wanted a short greeting video for their social media, ready to post on Easter Sunday. Their brand manager had an idea with a bit of symbolism. Easter eggs knock against each other and crack, and in the last frame one egg painted in Ukrainian colours stays whole.
- What we made
- We built the reel around that idea. First a storyboard and references, then illustrations in Dila's brand colours, following their brand book. After that came the animation and the sound design. The client saw the first illustration on day one, so they could check the look before we drew the rest.
- The result
- The reel was made on a short timeline for the holiday post. Later that year Dila came back to us for reels for other dates, World Diabetes Day among them.
