Work / Agencies, water filtration · 2D case video
Ecosoftanimated ad case for an awards entry
- The task
- Inweb, a digital marketing agency, was entering its work for Ecosoft into a marketing awards contest. Ecosoft has made water filters for homes, businesses and industry for over 30 years. The agency needed a video case that shows the challenge, the strategy and the outcome of its ad campaign in under two minutes, in English, and fast.
- What we made
- A 2D animated case with English voice-over. Dry ad terms became simple pictures: a sick piggy bank for a draining budget, a tap that opens into the Ecosoft logo, a puzzle with missing pieces, a phone feed where the right ad finds the right person. No people on screen, as the agency asked. We also cut a short version for the award ceremony.
- The result
- Both cuts were delivered on time for the entry. Inweb left us reviews and later came back for another awards video.
