Work / Crypto, Web3 · 2D promo video
Escape Labspromo for three crypto tools
- The task
- Escape Labs makes three crypto products. Hammer is a Telegram bot where people earn tokens for chatting and quests. Wave sends token trading signals. Aqua monitors track new pools and tokens. The team wanted one short promo that introduces all three, and they needed it fast.
- What we made
- We wrote the script and a basic storyboard. Each product is a shark, and the hammerhead stands for Hammer. The client's artists drew the sharks frame by frame from our brief. We added motion graphics, a wave and a radar for the transitions, voice-over and sound. At the end the three sharks swim in a circle and merge into the Escape Labs logo.
- The result
- After review we added a new opening line and a new closing slogan, “Stay floating and never get sunk”. The same team came back to us for a comic-style animation and a game teaser.
