Work / 2D · Case study
Prostor × TalliumEffie case video
- The task
- Prostor, a Ukrainian beauty retailer, built Beauty Triple with the development studio Tallium: a sorting game inside the Prostor app where players earn the store's own currency and swap it for real bonuses. For the Effie Awards Ukraine entry they needed a case video that tells the whole story: why a game, how it works, where it ran and what it brought. Effie rules set the frame: only materials from the real campaign, no recognisable competitor logos, and most of the running time on the creative work itself.
- What we made
- The script, written with Prostor's marketing team and cut down to fit the running time, then a full storyboard of 30 scenes. We drew every scene in Prostor's brand style, with the cat from the brand's sticker pack as the guide, animated it in 2D and added voice-over and music. Real gameplay, the build of the game, app screens and photos of the outdoor ads in the metro and malls are cut into the scenes.
- The result
- The entry reached the Effie Awards Ukraine final, and the campaign took two bronze awards.
