Work / Fashion, Ukrainian brand · 2D animated story, reels
Svargastory video for a new collection
- The task
- Svarga, a Ukrainian brand of embroidered clothing, was launching a new collection inspired by “Shchedryk”, the carol the world knows as “Carol of the Bells”. They wanted a vertical video story for Instagram and TikTok that tells where the collection comes from, not just what it looks like.
- What we made
- An animated story that follows the carol from the 1919 score to the stages of the world, mixing archive photos, illustration and shots of the collection. Gold swallows, an ornament tree and the brand's colours, dark blue, natural white and gold, carry it from start to finish. Professional voice-over and sound design on top.
- The result
- A launch video that gives the collection a story people can feel, in the format the brand's audience actually watches. The client came back to us for their next holiday collection.
