Work / E-commerce brands, retail · 3D reels with VFX
Varus3D character reels for a supermarket campaign
- The task
- Varus is a supermarket chain. For one of its promo campaigns, the brand wanted one of its own characters to show up in real stores. The videos had to work as short vertical reels for social media.
- What we made
- We built the brand's snowman character in 3D and put him into real footage of a Varus store. He walks the aisles, explores the shelves and meets shoppers, kids included. The 3D character is tracked into the live shots, so he looks like part of the store.
- The result
- The reels were delivered, and our partner on the project left us reviews on Google and Facebook.
