Work / Agencies, book e-commerce · 2D case video
Yakabooanimated ad case for an awards entry
- The task
- Yakaboo is Ukraine's largest online book platform. Its agency, Inweb, was entering their search ad campaign into a marketing awards contest. The problem in the story was scale: more than a million books to advertise. The agency needed a short English video case that walks through the challenge, the solution and the outcome.
- What we made
- A 2D case in Yakaboo's brand style, with English voice-over. A magnifying glass is the hero. It wanders across piles of books, tames a chaotic screen of keywords and sorts it into neat rows. Bar charts turn into the legs of café tables, and stock footage shows readers who still love paper books. We also made a short version for the award ceremony.
- The result
- Delivered together with the Ecosoft case, on a tight deadline. Inweb came back to us for its next awards video.
